Million Wishes Wedding: A Royal Wedding Present Fit For A King

Media Idee became part of the celebration of the the upcoming royal wedding of HRH Prince William of Wales and Catherine Elizabeth "Kate" Middleton, when they won a pitch in UK for an integrated digital campaign which involved design and development of a commemorative site, the SEO for the site, social media marketing and outreach and providing the support and analytics for the site.

Media Idee Digital came up with the novel idea of providing the Royal Couple’s well wishers the opportunity to give one of the most beloved couple of the world a gift that they would cherish for their royal wedding.

The strategy was simple. Individuals cannot gift anything that the royal couple can use or would be grand enough for this wedding. Combined however the people can create a gift together that the couple would cherish for ever - a world record in their honor and a documented proof of that. Thus was born the idea of 'Million Wishes Wedding', a site that will collect the wishes on behalf of everyone and will create a world record and a book that will be given to the couple on their wedding day.

The execution was simple. One can visit the website millionwisheswedding.com and register their wish for the Royal Couple from any part of the world. The collected wishes would then be presented to the Royal Couple in a book that is regal and befits the occasion of such magnitude.

The book’s features will include:

• Bound in the finest genuine leather
• Exquisitely designed to contain all the well wishes and greetings collected for the Royal Couple, along with the wisher’s name and city.
• 22kt gold-stamped spine accents
• Distinctive raised spine hubs
• Intricate gilt stamped cover designs
• Specially milled acid-neutral paper
• Smyth-sewn pages
• Gilded page edges
• Endsheets of moiré silk
• Permanent satin ribbon page-marker

The project also aims to set a record for the largest number of wishes compiled in book form. Hence the people will also be creating a world record in the honor of their majesties. In addition to having their names and wishes being part of a monumental event, participants would receive an exclusive Million Wishes Wedding project e-book, where they can have a record of their participation in the event as well as look at other people’s wishes from around the world for the Royal Couple.

This novel idea was conceived and executed by Media Idee Digital, as a way to make the upcoming Royal Wedding into a memorable event for the well-wishers around the world and hence, setting a new benchmark in event-related web activities. The website has already created a lot of buzz amongst internet users and royal family enthusiasts and been appreciated by many visitors.

To add authencity to the site, 10% of the proceeds will be contributed to a charity the Royal Couple support.